Sustainability

When people hear the terms "fashion", "clothing", and "apparel", they typically think about things like which fads are trending, which designers are hot, and which cute dress they should buy for their next event. After all, shopping for clothes that look and make you feel good is fun! But the unfortunate reality is that behind the styles, sales, and purchases lurks an industry that is incredibly detrimental to people and our environment. The facts speak for themselves...

1. 30% of chemicals, dyes, and solvents used to produce clothing pose serious threats to human health (Ideas for Us, 2019).

2. Over 50% of garment workers are not paid a living wage (Ideas for Us, 2019).

3. Fashion is the world's third most carbon-intensive industry supply chain, accounting for 5% of the world's annual carbon dioxide emissions. Only the food and construction supply chains account for more (World Economic Forum, 2021).

4. Fashion produces 92 million tons of solid waste per year, or about 4% of the world's total. More solid waste is attributable to fashion than to supermarkets and discarded electronics (Wicker, 2021).

5. Fashion is the second leading cause of plastic pollution in the world's oceans. Washing clothes made with synthetic fibers releases 500,000 tons of microfibers into the ocean each year - the equivalent of 50 billion plastic bottles (Wicker, 2021).

Crann Apparel produces safe, soft, sustainable, and skin-friendly basics for families. How are our products better? Here are a few examples of how we are tackling the fashion industry's sustainability crisis:

Design

Our collection consists of classic basics that won't go out of style. The timeless nature of our product design means you can keep your Crann Apparel garments for the long haul and not have to worry about next season's latest trend.

Fabric

Crann Apparel makes every effort to minimize its use of synthetic and water-intensive materials. Our clothes are made from plant-based fibers such as TENCEL™️ lyocell, organic cotton, and hemp. Our fabrics are also Oeko-Tex Standard 100 compliant, meaning they are free of dyes and other chemicals harmful to your health.

Production

Our manufacturing partners are experts in sustainable and ethical textile production. They adhere to the World Fair Trade Organization's (WFTO) 10 principles of fair trade, including fair payment, good working conditions, commitment to non-discrimination, and respect for the environment.

Packaging 

We ship every customer order in a poly mailer made of 100% recycled material.  Our mailers are water and weather resistant, meaning that we can fully protect your garments without needing to wrap them in extra plastic. Our mailers are also recyclable and even have a second self-sealing strip so you can reuse them for another shipment of your own.

Giving Back

Our goal is not only to promote sustainability through our products, but also through our broader set of business practices. Crann Apparel is a contributing member of 1% for the Planet, a global non-profit dedicated to funding environmental organizations protecting our natural resources. Whether we're profitable or not, 1% of Crann Apparel sales are donated to this cause.


When it comes to sustainability and ethical fashion, we don't claim to be perfect. We recognize that the fashion industry has a long way to go in reaching a point of true sustainability. We do, however, stand by our commitment to making a product that is significantly better than mainstream alternatives. We also vow to be transparent about our business, be authentic with our message, and strive for continuous improvement.  

Have a question or comment about sustainability? Please contact us at hello@crannapparel.com. We welcome the opportunity to address your inquiry.

 

References: 

Ideas for US. (2019, July 9). Is Fashion Killing the Planet and Its People?https://ideasforus.org/is-fashion-killing-the-planet-and-its-people/

Wicker, A. (2021, April 1). Fashion is Not the 2nd Most Polluting Industry After Oil. But, What is it? Ecocult. https://ecocult.com/now-know-fashion-5th-polluting-industry-equal-livestock/

World Economic Forum. (2021, January 21). Net Zero Challenge: The Supply Chain Opportunity. https://www.weforum.org/reports/net-zero-challenge-the-supply-chain-opportunity