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Better Mornings Ahead

Clothing that kids LOVE to wear.

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The Softest Basics

Designed and tested by kids with sensitive skin.

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Are you struggling to get your kids dressed in the morning?

Crann Apparel is the Answer

Super soft natural fibers and low impact dyes make Crann Apparel the best choice for the pickiest kid. No polyester. Gentle on skin and the environment too!

Super Soft

The softest clothing for children. Natural fibers. No harmful chemicals or dyes. Kid tested and approved.

Sustainable and Ethical

Our products are made of eco-friendly fabrics, produced in small batches, and shipped in 100% recycled mailers.

Guaranteed Comfort

Your kids will not want to wear anything else. Ideal for children who suffer from sensory issues and eczema.

100% GOTS Certified Organic Cotton Sweats for the Most Sensitive Skin


Better mornings start with better underwear.

Designed for All Day Comfort

The closet things to your skin should be the safest and the healthiest, but that is not always the case. Traditional clothing contains harmful chemicals and polyester that can irritate skin and exacerbate eczema. Now is the time to change the way we view children's clothing. Kids and their skin deserve better!

Start your day off with healthier non-toxic clothes. Crann boxer briefs are made with a unique blend of TENCEL™ lyocell and organic cotton fabric - the best combination of softness and durability. The OEKO-Tex Standard 100 certified fabric ensures that no harmful chemicals are present, so skin and kids stay happy.

Ready for the day

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Shop the look


We have been dealing with my son's eczema for years. His skin is super sensitive and easily irritated. Once he potty trained, every pair of underwear we tried left a rash that would get bad enough to keep him up at night. Since we switched him to Crann Apparel, his eczema in this area has cleared up completely. Its been a game changer for us! They are incredibly soft, durable, and the sustainability is a huge bonus. Hoping they come out with adult sizes soon!

Bethany Mother

So excited to have found the perfect-fitting undies for my 5 year old, who has always struggled with the tight polyester ones bunching up in the groin area and leaving harsh elastic imprints along the waist line. Because we don’t have skin sensitivity issues, this is my first time paying for quality fabric and it was worth it — The fabric is SO SOFT, and I love that I can support a local business and reduce our environmental impact. This company needs to expand into adult undies!! 🙏

Mary Mother

My very picky toddler has a lot of opinions about everything, including undies. He loved these right out of the package, and wanted to model them immediately. They are easy for him to put on himself, and the soft, tag-free fabric is a winner. Highly recommend. We can't wait until there are more patterns and products to pick from, but until then our toddler is excited his color matched dad's boxers!

Nicole Mother


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Sustainable for our environment. Sustained comfort for you! Plant based materials. Biodegradable organic fabrics. GOTS certified manufacturing. Small batch production. Recycled shipping mailers. And, we are members of 1% for the Planet.

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Free shipping for all orders $75+.

Simple checkout

Our secure checkout is quick and easy to use.

Get in touch

Have questions? Email us at

On the Blog

What is Eczema?

Approximately 9.6 million children in the United States have eczema [1], and the prevalence is increasing. October is National Eczema Awareness Month, with the purpose of acknowledging this condition as...

The Best Children's T-shirts for Sports

...topical steroid creams?! That doesn't sound right. But, when your child has eczema, topical steroids for treating skin irritation are just an extension of the equipment bag. Primarily polyester jerseys...

Is Children's Clothing Disposable?

As any great entrepreneur does, I have spent many hours talking about my products to family, friends, coworkers, and basically anyone willing to listen. Why? Because I believe that sustainable skin-friendly...


How did Crann Apparel start?

Crann Apparel is a family owned Grand Rapids, Michigan based company dedicated to producing the highest quality basic fashions for children with sensitive skin and eczema. Inspired by our own children's struggle with eczema aggravated by wearing clothing made from synthetic fabrics and polyester, our products feature materials derived from natural fibers that keep skin calm, dry, and comfortable.

How is Crann different from other brands?

Sustainability, ethics, charity, and children. The materials we use in our clothing are made from natural fibers that are both skin and environmentally friendly. Our fabrics are free of harmful chemicals and dyes, and we produce timeless styles in small batches to minimize potential for waste. Our garments are manufactured in Global Organic Textile Standard (GOTS) certified facilities, meaning that all practices within the supply chain are fair, safe, and ethical. Crann Apparel is also a proud contributing member of 1% for the Planet, a global non-profit organization dedicated to addressing the world's most pressing environmental challenges. We pledge one percent of our sales for the benefit of the planet whether we are profitable or not. We employ all of these practices because we believe in providing children with clothing that supports their comfort today and preserves their world for tomorrow.

Why should I buy from Crann?

Because your kids will be happier wearing our clothing. Our products are so soft, so comfortable, and so kind to skin that your children will toss other garments aside in favor of ours. No more arguments over what to wear. No more complaints about itchy tags or fabrics. Happy kids wearing clothing that is better for them and better for the earth.

How do I contact Crann?

Need help? Have a question, comment, or concern? Contact us at We'll work with you personally to ensure your needs are met and you're thrilled with your experience.


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