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Colorful Kids' Basics

The softest T-shirts for the most sensitive of skin.

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The Softest Boxer Briefs

For kids who refuse to wear underwear.

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100% GOTS Certified Organic Cotton

The softest organic and ethical clothing for kids.

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Are you struggling to get your kids dressed?

Get #dressednaturally with the softest organic basics for kids.

✓ Super Soft

✓ Natural Fibers

✓ Organic

✓ Non-toxic

Super Soft

The softest clothing for children. Natural fibers. No harmful chemicals or dyes. Kid tested and approved.

Sustainable & Ethical

Our products are made of eco-friendly fabrics, produced in small batches, and shipped in 100% recycled mailers.

Guaranteed Comfort

Your kids will not want to wear anything else. Ideal for children who suffer from sensory issues and eczema.

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Our Best Selling Children's Boxer Briefs

For kids who refuse to wear underwear.


Since we switched him to Crann Apparel, his eczema in this area has cleared up completely. Its been a game changer for us! They are incredibly soft, durable, and the sustainability is a huge bonus.

Bethany Mother

So excited to have found the perfect-fitting undies for my 5 year old, who has always struggled with the tight polyester ones bunching up in the groin area and leaving harsh elastic imprints along the waist line.

Mary Mother

My very picky toddler has a lot of opinions about everything, including undies. He loved these right out of the package, and wanted to model them immediately. They are easy for him to put on himself, and the soft, tag-free fabric is a winner.

Nicole Mother

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